UTURF Part Two

Now, you must take into consideration that this initial concept was presented over the course of the summer.

At the time…My life was pretty much chaos. I was working two full-time jobs one at The Chronicle, one at The Sun-Times (developing and executing promotions, tackling a full-on market research report and writing a marketing strategy aimed at the 18-24 year old demographic)

…taking two extremely difficult summer courses (I am talking about 2000+ pages of reading alone, not to mention papers, tests, projects, etc. in a 6-week period of time)…planning an impulsive month-long political journey to Africa (I had less than 6 weeks to prepare for from when the invitation was extended to when our Airbus was boarding)

…scouring Craigslist to find a random roommate as a result of the messy break-up

(Dave Thomas, my Craigslist roomie, actually turned out to be a pretty awesome dude)

…If you refer back to the messy breakup, the new rebound ends up even worse...both obsessed in our taking-off carrers...but our competitive nature really complicated things.

...not to mention before we officially started dating It turns out I was seeing one of his best friends, too. What luck.

So, it is a Friday morning…and I stroll in the office wearing some mom shorts and a pair of Birkenstocks as my own little version of a comfort blanket for the day. Though, low and behold the president of Alloy stops by The Chronicle to take us through a UTURF tutorial. b-e-a-u-t-i-f-u-l.

I have about twenty minutes left before Alloy’s president, Andy, arrives. So I grab my gym bag that contains yesterday’s business attire that I thankfully forgot to bring home, a bottle of perfume and some makeup. If there were timed matches with females in a certain MPI (Makeup per square inch) class…I am pretty sure that I would have owned the competition that Friday morning.

So, Andy goes through the entire site showing Chris (the paper’s GM) and I how to log-in, write reviews, and then proceeds to ask us a bunch of questions/comments/concerns/additions/subtractions that the UTURF people should take into consideration. We had a wonderful conversation about all the things Andy wanted us to touch on and more. After a couple of fun, yet nerve-racking hours it was time for Andy to get back to work…Though, I thought he was absolutely wonderful…I was very excited to see him cross the 33 E. Congress threshold and enter back into the steamy Chicago streets.